Top 1% Agents’ Marketing Secrets with Sharran Srivatsaa

Sharran Srivatsaa discusses how agents can build visibility through marketing and content, drawing on his experience in brokerage and business growth.

Sharran Srivatsaa during a Playmakers interview

In this episode of The Playmakers Podcast, Andrew Flachner talks with Sharran Srivatsaa—President and Managing Partner at Acquisition.com and a seasoned real estate entrepreneur.

Sharran shares lessons from scaling and selling Teles Properties to Douglas Elliman and serving as president of the publicly traded brokerage Real before joining AQC. Fresh off the release of his new book Hundred Million Dollar Money Models with AQC co-founders Alex and Leila Hormozi, he delivers a masterclass on winning listings and growing a real estate business.

He breaks down proven marketing strategies to generate deals, ways to communicate with clients in the wake of the NAR settlement, and content ideas to help agents go viral. Sharran also shares the exact scripts he uses to help agents scale—available for download.

Sharran's scripts

What you'll hear

  • Scripts for price adjustments, listing appointments, and turning FSBO listings into your listings
  • How Srivatsaa convinced thousands of executives to get up at 5 a.m. every day
  • Straightforward, practical strategies for agents looking to take their content viral
  • How to use Srivatsaa’s Show, Flow, Demo method to secure new clients
  • The do’s and don’ts of communicating with buyers and sellers after the NAR Settlement
  • How to create a client database to transform the buy-curious into deals

If you’re a real estate or business leader, this conversation is chock full of insights you won’t want to miss. (You might even have to rewind a few times to catch it all.)

Chapters

  1. 00:00Intro
  2. 02:45Leveraging Your Process
  3. 04:28How to use Sharran’s ‘Review Preview’ Method
  4. 05:44Putting in His ‘Reps,’ Founding the 5am Club, and Joining ACQ
  5. 11:19New Challenges: NAR Settlement and Communication
  6. 13:16Creating Viral Content
  7. 15:25Money Talks: Addressing Commissions
  8. 19:47Why You Should Stop Saying ‘My Listing’
  9. 22:38Explaining the ‘Buyer Universe’ to Clients
  10. 24:16Using the 10/10/0 Rule When Reducing Prices
  11. 29:13The ‘Show, Flow, Demo’ Strategy to Win Listings
  12. 34:01Using an Endorsed Introduction to Generate New Leads
  13. 38:48How Wire Your Database to Close Deals
  14. 44:57Rapid Fire Scripts: FSBOs, Pricing, Representation

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