Zillow x ChatGPT, FUB Terms of Service, & Private Listings | Live at Unlock

Errol Samuelson joins Andrew Flachner at Unlock to discuss Zillow’s agent tools, Follow Up Boss, private listings, and the industry’s direction.

Errol Samuelson during a Playmakers interview

Zillow’s been making big moves: expanding its suite of agent-facing tools, weaving Follow Up Boss more tightly into its ecosystem, and redefining how it serves agents.

To unpack it all, Andrew Flachner sat down with Errol Samuelson, Zillow’s Chief Industry Development Officer, for a candid conversation about where Zillow and the industry are heading (and why he believes this is a time for optimism in real estate).

Topics covered

  • Zillow’s use of AI (ChatGPT integration for consumers, automating communication for agents)
  • The strategy behind Zillow Pro, its latest product announcement
  • The thinking behind its updated Terms of Service (Follow Up Boss)
  • The real risks if private listing networks flourish, and what that could mean for the industry

Recorded live on stage at Zillow Unlock 2025.

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